MINI

Let’s MINI

A rebellious brand like MINI calls for some cracking creative to help show a new generation what it means to motor.

So we put MINI’s signature brit wit front and center on the (back) cover of 2025 Sports Illustrated Swimsuit Edition. Because who doesn’t love a cheeky backside?

We also helped MINI take the silver screen (again) with an anthem that ran before the film F1 in cinemas across the country.

And made an edit that showcased the free spirit of the MINI Countryman for their 2025 MotorTober Sales Event.

Made with:

MEG PLATT, MASON DOUGLASS, SAVANNAH BRADFORD, KATE BAYNHAM, HANNA WHITMARK, GOODBY SILVERSTEIN + PARTNERS