We were tapped to imagine a world where Jurassic Park was able to open, thanks to the power of Xfinity.

JURASSIC PARK…

WORKS

While picturing what Jurassic Park would look like if it had opened, we came to a natural conclusion: they’d obviously run an ad.

Straight out of a box in John Hammond’s attic, this is the lost Jurassic Park commercial.

It made it’s broadcast debut during Super Bowl ‘26 pregame coverage, stirring up intrigue and receiving dino-sized stamps of approval from die hard Jurassic Park fans, racking up more than 1 million views on Youtube within 48 hours and earning a spot on the JP Fandom Wiki.

Voiced + edited by Bill Cramer. Mixed by Lime Studios. Colored by Royal Muster.

Then we released the teaser along with the main spot and exclusive BTS content on VHS.

(side note: if anyone has a VHS player I can borrow… hmu)

We also crafted vintage postcards and a map of Xfinity’s on-the-ground activations to be distributed during the week of the Big Game.

  • Postcards

  • VHS Tape + Box

  • VHS Tapes

  • VHS Front + Back

  • Map

And lastly, here’s the in-game :30 that ran during the 3rd quarter.

Directed by Taika Waititi. Original score by John Williams. Mixed by Ramiro Belgardt and Maxwell Gosling of Little Ears.

Made with:

MEG PLATT, QUYNH TRAN, MICHELE MANCO, JON WOLANSKE, JEN HART, PETE HARVEY, GOODBY SILVERSTEIN + PARTNERS